Wiley-VCH B2B Media

Wiley-VCH publishes a broad portfolio of trade journals and B2B target group portals for decision-makers and opinion leaders worldwide. Market-leading titles in the fields of chemistry, pharmaceuticals, healthcare, laboratory technology, automation, machine vision, and safety & security.

Links to the available E-Papers of Wiley-VCH B2B in alphabetical order:

Whether print, online, corporate publishing, or marketing services: we offer you the entire spectrum of high-quality media and services—naturally from a single source and across all media.

Our employees, our high quality standards, and our sporting ambition have made us what we are today: market leader and trendsetter in B2B publishing—and a reliable partner and competent service provider for our customers and readers.

We publish trade media – the most important source of information for decision-makers.

The B2B decision-maker analyses conducted by Deutsche Fachpresse regularly confirm that trade media are the most important professional source of information for professional decision-makers in Germany and provide decisive impetus for purchasing decisions and investments.

One of the most important findings of one of the studies presented: trade journals are the most widely used media type among 7.6 million professional decision-makers in Germany, at 83%. They are considered credible, objective, and reputable, and are an important source of industry trends, product information, and background information.

These reader comments confirm that Wiley B2B publications hit the mark with their practical, up-to-date, and high-quality content.

Digital offerings strengthen the leading position of trade media

"The increased use of digital information offerings from trade publishers is particularly striking," said Ulrich Toholt, Chairman of the AMF Media Marketing Commission of the German Trade Press Association, explaining the study results. "This shows that the user-oriented development of information offerings and media-appropriate distribution across various channels, from print to web to mobile, means that professional decision-makers in companies are better served today than ever before."

For example, 58% of professional decision-makers also regularly use digital trade media such as Wiley's B2B target group portals, and 77% have accessed them for professional reasons within the last year. Looking at print and digital trade media together, it is clear that 94% of professional decision-makers used trade media channels for professional information last year.